The Power of Images: the Making of an Icon

Sorting through a bundle of ephemeral scraps I'd brought back from my recent trip to Edinburgh and the Festival, I came across a page I'd torn from the Saturday Magazine supplement of the Scotsman. It was a listings page that contained a small (roughly 3cm square) photograph of Florence Nightingale.

(A number of programmes were broadcast during August to mark the centenary of her death)

Roland Barthes and others have written at length about the compelling power of photographs, but I was interested to know why I was drawn to this particular image.

The tight head-shot of a Victorian subject against a dark background immediately called to mind Julia Margaret Cameron's iconic images, though I knew that the photograph wasn't hers.

At that small scale, reproduction through a coarse dot screen gave the image a contrasty, Warhol-like, graphic arts quality. The semi-abstract reduction of the image to a matrix of dots is more apparent when the image is enlarged.

Primarily though, it is the quality of the character we read into the face that draws our attention, for it is the face of a woman whose life and achievements working for the public good have become legendary. Like the votive image of a saint, versions of this portrait now adorn everything from key rings and cushion covers to tee shirts.

It is a face that seems to signify goodness through its serene, self-confident expression and simple beauty — the simple beauty, that is, of someone who possesses regular features. She could well be seen as a Madonna, or the heroine of a story by the Brontés or Dickens. I liked it enough to wonder where the image came from.

There appear to be eight known photographs of Florence Nightingale in existence, and the source of this one seems to be a carte-de-visite photograph taken (probably) by Goodman of Derby.

The invention of the wet collodion photographic process in about 1851 gave photographers the opportunity to make good quality glossy albumen prints from glass negatives. These prints could be mounted onto card and sold.

Cartes of famous Victorians were published in large numbers for the public to collect and mark an important stage in the evolution of celebrity culture as we know it today. Although eminent Victorians recognised the value of promoting their image through photography, things did not always go smoothly. There is a story of Alfred Lord Tennyson's discomfort at being pestered in public by a stranger who recognised him from his photograph.

Having found the source of my newspaper image, I was intrigued by slight but significant differences between the faces in the cropped and original versions.

The red outline indicates the original height before vertical compression.

It's clear that the crop in the newspaper version has been tilted to make the head more upright. Interestingly, it has also been compressed vertically, which has the effect of making the eyes and mouth seem wider and the face more square. There has also been a significant amount of cosmetic retouching to make the facial features more defined, the lips fuller, the pupils larger and more limpid. In effect, she has had a make-over as good as any modern-day cover girl.

It would be interesting to find out when this enhancement took place. Although Victorian portrait studios employed retouchers to correct blurry eyeballs and remove disfigurements, I suspect that we are looking at a more recent attempt to glamourise this remarkable woman whose fame rests after all on her deeds rather than her looks.

While the manipulation of this particular photograph is clearly not something to get too bothered about, it does suggest that there may be ethical issues concerning the veracity of nineteenth century photographs as they are used by the mass-media today. The great power and strength of photography for the Victorians was its ability to hold up a mirror to the world and record what it reflected with utter truthfulness. It is a pity if we are to see such honesty treated too casually.